ABSTRACT
It's less possible to promote health behaviors without theory-based studies and it's better to use health education and promotion theories for more effective health education and promotion interventions. Theories are able to change the behavior of individuals at the personal, interpersonal, organizational, social, and policymaking levels. Organizations play an important role in the daily life of people, and any changes in these organizations can affect people's health. The Community Coalition Action Theory (CCAT) is a form of theories for the change across organizations. A community coalition is a structured arrangement where all members can work together on a common goal and objective. The current article focuses on applications of the CCAT to provide a framework for the development of activities and interventions related to confronting Covid-19. Forming a coalition is very significant and can increase the effectiveness of interventional programs. CCAT is one of the best practices that can be achieved through joint activities of multiple organizations that lead to improved health behaviors
ABSTRACT
Coronavirus disease 2019 (COVID-19), is an infectious disease caused by SARS-CoV-2 virus, a newly discovered coronavirus, the best strategy to deal with the infection is prevention aimed at reducing transmission in the community. This article aimed to using effective behavior change strategies are needed to control COVID-19. Social marketing facilitates the acceptance, rejection, modification, abandonment, or maintenance of particular behaviors by groups of individuals, often referred to as the target audience. The six-benchmark criteria for social marketing interventions include Behavior change, Customer research, Audience segmentation Marketing mix, Exchange, Competition. Social marketing can promote healthy behaviors. Perceived benefits of the preventive behaviors can be considered. Besides, media, advertising, and other methods to reach out to the consumers to inform and encourage them should be considered. For this purpose, a slogan and a logo should be designed and installed in all educational interventions and media such as posters, pamphlets, face-to-face training sessions, group discussion sessions, telephone counseling, and videos. Advertising using celebrities covering their faces with masks can persuade people to wear face mask. To promote health behaviors, professionals should pay attention to the segmentation of the target audience before providing any service. All plans should be piloted before implementation. Besides, information sources should be organized, and media that should be used to inform the target audience should be identified.
ABSTRACT
It?s less possible to promote health behaviors without theory-based studies and it?s better to use health education and promotion theories for more effective health education and promotion interventions. Theories are able to change the behavior of individuals at the personal, interpersonal, organizational, social, and policymaking levels. Organizations play an important role in the daily life of people, and any changes in these organizations can affect people's health. The Community Coalition Action Theory (CCAT) is a form of theories for the change across organizations. A community coalition is a structured arrangement where all members can work together on a common goal and objective. The current article focuses on applications of the CCAT to provide a framework for the development of activities and interventions related to confronting Covid-19. Forming a coalition is very significant and can increase the effectiveness of interventional programs. CCAT is one of the best practices that can be achieved through joint activities of multiple organizations that lead to improved health behaviors